KRUD was born in Scotland with a vision: to redefine streetwear with a minimal yet bold approach. Founded by two like-minded creatives from the UK, we saw a gap in the market—overcomplicated designs, fleeting trends, and brands losing sight of what truly matters. We wanted to change that.

KRUD isn’t just a clothing brand; it’s a movement. We believe in the power of simplicity, where less is more, and quality speaks louder than logos. Our mission is to strip streetwear back to its essence—clean lines, premium fabrics, and timeless designs that don’t just follow trends but set new standards.

From the streets of Scotland to the world, KRUD is here to challenge the norm. No gimmicks, no distractions—just pure, refined streetwear. Welcome to the new era of minimalism. Welcome to KRUD.